A digital billboard is a billboard that displays digital images that are changed by a computer every few seconds. Digital billboards are primarily used for [1]

    The first proper billboards were invented in the 1830s by Jared Bell in America. He wanted to advertise a circus and put up a large and colourful billboard in 1835. P.T. Barnum saw the benefits of this advertising medium, and also followed suit. In 2005, the first digital billboards were installed.[3]

    There have been concerns regarding road safety when digital billboards are present. The Federal Highway Administration (FHWA) conducted a study in 2001 to review the effects of electronic billboards (EBBs) on crash rates. According to the FHWA, it appeared that there was no effective technique or method appropriate for evaluating the safety effects of EBBs on driver attention or distraction at that time. More recent and extensive studies have affirmed the negative impact of digital billboards on driver attention. [4]

    Today 46 states have passed laws permitting digital billboards, compared to approximately 33 in 2007. As of July 1, 2016, the OAAA reports that there are approximately 6,700 digital billboards installed in the U.S., and there are now over 1,000 localities allowing digital billboards. [7]

    In order to reduce glare caused by digital billboards, the brightness evaluation method was created. Billboard luminance levels are one of the factors taken into account when trying to resolve this issue. A Lux Meter can be used to measure the Luminance levels needed to keep the sign visible and safe to aid in this procedure.

    Back to glossary Digital billboards are computer-controlled LED displays or electronic controlled off premise signs capable of displaying ads, words, symbols, figures, content, or images that can be digitally or electronically changed by remote or automatic means. Advertisements on digital billboards and signage rotate in slide show fashion every 6-8 seconds. Digital billboard displays combine the benefits of traditional billboard advertising with the convenience and innovation of current technology. Digital billboards are also referred to as LED signs or digital signage. Digital billboards are becoming the preferred choice of top tier advertisers because they are visually stunning, on 24/7, eye-catching from far away, and allow advertisers the ability to launch campaigns almost instantaneously. Advertisements on digital billboards and signage rotate in slide show fashion every 6-8 seconds. For additional details see digital billboards largest online public digital billboard network Click here to browse the full billboard terminology glossary